Retail

Tapway Analytics helps collect customer profiles and insightful behaviour data quickly and efficiently. Measure store performance and identify better business solutions to capture optimum conversion rates.

TAPWAY ADVANTAGES IN THE

Retail Outlets INDUSTRY

Effortless collection of customer profiles and data

Optimize Marketing Budget & Staffing Cost

Empower Your Staff With Comprehensive Customer Insights

According to a 2014 Shopper Engagement Study done by POPAI, an international trade association for retail marketing, 82% of shoppers’ purchase decisions are made in-store. This further goes on to prove that integrating technology such as location-based marketing into business space when it comes to customer engagement.

THE TAPWAY SUITE

- Tapway Footfall

Tapway Footfall helps retail stores understand the factors that contribute to its performance by identifying shopper patterns and sales drivers. This insight allows more targeted improvements to boost sales and conversion more effectively.

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+ Tapway Guest WiFi System (GWS)

Tapway GWS helps retail to generate customer data through WiFi sign ups, large amounts of marketing data can be stored and used for more effective advertisements and campaigns.

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+ Tapway Customer Relationship Management (CRM)

Tapway CRM helps increase mobile engagement and shopper loyalty, which leads to higher sales performance, conversion rates and transaction size.

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+ Tapway Business Insights (BI)

Tapway BI empowers your business with comprehensive 360-degree of your business performance, allow you to react on the business issue with fast answer from the dashboard.

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