Tapway Customer Relationship Management

Location-based marketing has now become an indispensable part of retailer’s business strategy. Tapway’s Personalised Marketing solutions engage mobile shoppers by delivering customised marketing content to drive conversion, increase transaction value and promote customer loyalty through SMS, email, and mobile application.

HOW IT WORKS

Tapway CRM provides real-time marketing solutions by ensuring that the right messaging reaches the right customer at the right time. Marketing initiatives can be customised through various factors such as location, gender, age, frequency of visit, interests, in-store behaviour and more.

Efficient data collection
Analyse in-store behaviour
Analyse customer demographics
Targeted & real-time messaging
Marketing initiatives based on customer preferences & interests

“Attracting a new customer can cost as much as 15 times more than retaining an existing customer.”
Terry Gillen

ADVANTAGES OF USING

Tapway Customer Relationship Management

Reach your customer wherever they are

Deliver highly targeted and personalized marketing offers

Convert one-off customers into regulars

TAPWAY APPLICATIONS

Food & Beverage

Through personalized engagement and offering across SMS, email, mobile apps, and various platforms, Tapway CRM helps businesses to retain customers and increase visit frequency

Retail Outlets

Tapway CRM helps increase mobile engagement and shopper loyalty, which leads to higher sales performance, conversion rates and transaction size.

Malls & Hypermarts

Tapway CRM provides personalised and relevant messages for a more engaging customer experience. This helps optimise communication costs in the long run.

Events & Agencies

Tapway CRM’s personalised marketing helps organisers improve the event with greater efficiency, higher response rate and ROI through a more engaging and fun shopper experience.

Corporate & Public Services

By providing the public with useful information such as public facilities, ongoing events and traffic reports, this helps create a more unique and sustainable relationship with customers.

Others

Tapway CRM helps enhance marketing effectiveness through one-on-one personalised marketing solutions.

Food & Beverage

Through personalized engagement and offering across SMS, email, mobile apps, and various platforms, Tapway CRM helps businesses to retain customers and increase visit frequency

Retail Outlets

Tapway CRM helps increase mobile engagement and shopper loyalty, which leads to higher sales performance, conversion rates and transaction size.

Malls & Hypermarts

Tapway CRM provides personalised and relevant messages for a more engaging customer experience. This helps optimise communication costs in the long run.

Events & Agencies

Tapway CRM’s personalised marketing helps organisers improve the event with greater efficiency, higher response rate and ROI through a more engaging and fun shopper experience.

Corporate & Public Services

By providing the public with useful information such as public facilities, ongoing events and traffic reports, this helps create a more unique and sustainable relationship with customers.

Others

Tapway CRM helps enhance marketing effectiveness through one-on-one personalised marketing solutions.

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