People Counting & Crowd Tracking
- Measure overall shopper footfall throughout the mall to justify leasing rate to tenants.
- Ensuring safety for shoppers with real time crowd monitoring.
Shopping Malls
Tapway solutions capture shopper patterns upon arrival from carparks to storefronts and between levels or zones in the mall. Increase engagement and drive more traffic to your tenants by improving customer’s shopping experience.
Solutions & Benefits
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Heatmap & Flow Analytics
- Optimise leasing rates by zones and floors based on shopper patterns.
- Effortless measurement of marketing event effectiveness.
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03
Smart Shopper Engagement
- Personalize your interaction with each shoppers based on zones and floors in the mall.
- Enrich shopper's experience with real time turn-by-turn navigations.
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Face Recognition with Temperature Screening
- Automatically screen body temperature of each shopper at lightning speed.
- Capture shopper anonymously for demographics profiling.
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Vehicle Recognition at Car Park
- Classify and recognize vehicles entering the mall for security and shopper purchasing power profilling.
- Automate car park payment by going cashless and no shopper queue waiting with seamless number plate recognition upon exiting the mall.
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Statistics
58%
of retailers are already utilizing IoT for a variety of active projects, with another 30% planning to do so within the next 2 years.
- PWC, 2019
The adoption of video analytics by retailers has reached by
16%
year on year because of its value for the last 7 years.
- Indium, 2020
49%
of people agree that facial recognition should be used in stores if it catches shoplifters.
- Statista, 2020