As e-commerce accelerated during the pandemic, brick-and-mortar business saw a sharp decline in sales. 85% of marketing executives report that “significantly more” of their marketing decisions will be based on analytics (Gartner). Google Analytics — used by 55.3% of all websites — is the heart of online decision-making. But physical stores have lacked the equivalent tool.
This whitepaper covers:
- Google Analytics for e-commerce — the questions it answers: visitor volume, audience segmentation, conversion rates — and why real-time data matters
- Why physical stores still matter — physical engagement (seeing, hearing, touching) drives purchase decisions; 80% of buyers prefer brands that personalize the experience (Epsilon)
- PeopleTrack as the physical Google Analytics — how 3D AI cameras and advanced analytics deployed at entrances, exits, and store zones mirror GA’s user-behaviour data: footfall counts with 98% sensor accuracy, storefront walk-by (the offline equivalent of ad impressions), visitors by zone and dwell time (the equivalent of product-page visits), queue counts and average queue time (the equivalent of checkout analytics), and POS analytics
- Benefits — understanding customer behaviour, making data-driven decisions, measuring marketing effectiveness, and optimizing campaigns with segmentation
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